Brand Protection
Protect your brands
Criminals and cyber squatters have become innovative and more effective at infringing upon brand reputations on the Internet. The DataPulse® Brand Protection Suite serves the increasing need for extensive domain name monitoring through constant analysis of the Internet Infrastructure in the face of unprecedented growth.
The Brand Protection Suite is based on the best similarity algorithms, an unprecedented depth in the Domain Name Space and our proprietary analysis of activity. All these factors are taken into account, adding a layer of objective relevance assessment to the different products in the brand protection suite.
Leading in Similarity.
Brand infringers use a broad range of tactics to impersonate a brand’s domain name on the Internet. Being able to overcome that complexity—whether the naming tactic is typo-squatting, fat fingering, leetspeak, common confusion, or names spanning the dot–requires monitoring tools that can detect and rank confusingly similar domain name registrations.
Unprecedented Depth.
By observing actual Internet infrastructure behavior around the globe, DataPulse has visibility that allows us to monitor domain name activity beyond registration and public zone files. These techniques are so effective that DataPulse can identify precise dates and times of actual usage—web browsing activity, email communication—and even attempted usage of non-existent domains.
True Relevance.
Results with confusing similar visual representations across all levels of the Internet Infrastructure are analyzed and augmented with additional data such as WHOIS information and our proprietary Activity Analysis and Server Verification methodologies. All these objective parameters are taken into account to create additional scientific analysis such as risk assessment, relevance scoring and trend analysis.